When you go the supermarket and buy an Organic food product, you are probably believing that you are paying extra for a healthier version of the food. Generally, this is true. However, in the Skincare world it means something a little different.
When you buy an Organic carrot or egg, the thought is that it hasn’t been covered in pesticides or the chicken hasn’t been fed steroids which transfer into the raw food. In toiletries and skincare, it’s not about how it was grown or lived but what is called ‘Physicochemical and Rheological Characterization’ of the raw material. This is where we look at what is in the raw material; what is good, what is bad and how we choose to extract or refine this raw material to reflect what we want from it.
What truly Organic products should contain are what’s called unadulterated ingredients. In farming it’s called Biodynamic, in Chemistry it’s called Organic. The grade of material should be pure and therapeutic in quality.
Would you still eat your 5 a day if all the goodness and nutrients you were eating them for had been removed or were simply not there? Unlikely. It’s the same in the Skincare industry, if consumers knew what was really in the products they were applying everyday compared to what they thought were in the products- you’d likely be switching up your routine.
BUT, Organic does not mean performance. Organic will mean there are no synthetic petro-chemicals in there which is great, but you also need to be looking for therapeutic grade and unadulterated ingredients because this is where the real magic of plants happen. If a company supports this, trust us, you’ll know about it! (Psst, we do)
Ingredients lists are often filled to the brim with words that no normal person will understand and even know what it is. But scanning the ingredients list for the naughty stuff is a good tell-tale sign on how natural a product is! Ready for some fun looking words? Good. Look out for and avoid things like triclosan, phthalates, propylene glycol, benzene, toluol, phenylmethane, formaldehyde, sodium lauryl sulfate (SLS), parabens.