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Don't Believe The Hype!
For decades we’ve been duped by the latest trend or fashionable image, creating a yearly cycle of buzz and hype over a pinned ingredient that has been created by a fancy advertising agency.
Instead of treating skin care development with your health and wellbeing in mind, brand owners think of quick fixes to stimulate your desire to buy overnight beauty results, focusing on Petro-chemicals to quickly burn off skin layers so you feel instantly rewarded.
Majority of mainstream skin care brands don't mind altering your molecule structure with a concoction of patented synthetic ingredients they have jumbled together, which exposes the biggest group of cells in your skin to hormone imbalances, long term dryness, redness, premature ageing or possibly cancer.
DID YOU KNOW?
Only 42% of natural skin care brands on the market are actually (and often only partly) natural.
In the new study it revealed how the word “natural” is being misused to market non-natural skincare products.
Research conducted by skincare specialists THE DERM REVIEW analysed the ingredient lists of the top 100 best-selling natural skincare products and found that more than half (58%) contained synthetic ingredients, while all the “natural” serums in the study contained at least one synthetic ingredient. Majority of the synthetic ingredients found in the products had links to irritating skin.