When Beauty Can Be a Fallacy
When we found out only 42% of natural skin care brands on the market are actually (and often only partly) natural, we decided to make a satirical video about brands we've met in our 20 year history who have made misconceptions about natural anti-ageing.
In the new study it revealed how the word “natural” is being misused to market non-natural skincare products, with only 42% of those marked up as “natural skincare” being truly natural reported by professional beauty magazine.
Research conducted by skincare specialists THE DERM REVIEW analysed the ingredient lists of the top 100 best-selling natural skincare products and found that more than half (58%) contained synthetic ingredients, while all the “natural” serums in the study contained at least one synthetic ingredient. Majority of the synthetic ingredients found in the products had links to irritating skin.